Welcome Spring With These May Day Quotes

Welcome Spring With These May Day Quotes May Day  is celebrated on the first of May around the world. While it is a Northern Hemisphere spring holiday, it also coincides with International Workers’ Day. Whether the beauty of spring season in May or the importance of labor, May Day is a fine  time for celebration and good thoughts. The following May Day quotes will add to your celebratory mood. Share them with friends and relive the best moments of your life this May Day. Helen Hunt Jackson O May, sweet-voice one, going thus before, Forever June may pour her warm red wine Of life and passions,sweeter days are thine! Denis Florence McCarthy Ah! my heart is weary waiting, Waiting for the May: Waiting for the pleasant rambles Where the fragrant hawthorn brambles, Where the woodbine alternating, Scent the dewy way; Ah! my heart is weary, waiting, Waiting for the May. Charlotte Smith Another May new buds and flowers shall bring: Ah! why has happiness no second Spring? Thomas Bailey Aldrich Hebes here, May is here! The air is fresh and sunny; And the miser-bees are busy Hoarding golden honey. William Shakespeare Rough winds do shake the darling buds of May, And summers lease hath all too short a date. As full of spirit as the month of May, and as gorgeous as the sun in Midsummer. Robin Williams Spring is natures way of saying, Lets party! Hal Borland April is a promise that May is bound to keep. Robert Frost The sun was warm but the wind was chill. You know how it is with an April day. Virgil Now every field is clothed with grass, and every tree with leaves; now the woods put forth their blossoms, and the year assumes its gay attire. Arthur Rubenstein The seasons are what a symphony ought to be: four perfect movements in harmony with each other. Gustav Mahler With the coming of spring, I am calm again.

How to Write an Awesome Professional Bio That Stands Out (Template)

How to Write an Awesome Professional Bio That Stands Out (Template) As a marketer, you’ll likely need to write a professional bio at some point. Whether writing one for yourself, a client, or coworkers listed on your company’s â€Å"about us† page, it’s a common piece of content you might be asked to create. They appear everywhere, from social media profiles, to blog post author boxes, to personal and business websites. Too often though, they’re treated like an afterthought, which is unfortunate. After all, what’s the first thing you read when you come across an interesting blog post, a new company, or social media account? A bio is a natural place to start. So, what happens if what you find sounds boring or generic? You’ll think that person is boring and generic too, and that isn’t the kind of impression any serious marketer should want to make. Fortunately, business doesn’t have to be boring, and neither does anyone’s professional summary. In this post, you’ll find: Tons of examples illustrating what makes effective bios so good. A simple process to make writing one, either for yourself or a client, easy. Free templates to wrap up the whole project in a flash. Sure, you could settle for boring and generic. But, you’re better than that. So, keep reading and learn how to do the job right. What is ? is an industry-leading marketing management calendar platform that helps teams keep everything organized, all in one place. See how it works or start your free trial now. Download Your Free Professional Bio Templates Best of all, you don’t have to write one from scratch. Instead, download these free templates and you’ll be able to fill in the blanks to write one well. There are options here for the following: Websites Blog authorship boxes Twitter profiles Snag ‘em now and continue with the rest of this post. In general, they’re a description or summary of someone’s professional background, educational history, skill set, and/or achievements. In some cases, such as a Twitter bio, they might be short, or in others they could be a few paragraphs (such as on an about page on a blog or website). What Makes Them So Important? People come across so many different pieces of information on the web that it’s tough to keep everything straight. It’s impossible to remember every interesting thing you come across, let alone filter through the overwhelming amount of junk you see that isn’t interesting at all. So, make your first impression something that sticks. If a social media user sees a stray post that catches their attention, they’ll want to see if it came from someone who looks and sounds trustworthy. The same goes for a blog post they might read, or a new company they’re scoping out for a potentially lucrative partnership. Whatever the case may be, a strong bio is an opportunity to leave a lasting impression. If it’s written well, people might be more influenced to consider you an authority, someone to remember to reach out to, or eventually, even make a purchase from. When Would You Need to Write a Bio? There are lots of different situations where you might need to provide a bio. Here are a few: You work at a marketing or PR agency, and a client needs one to make an executive sound brilliant. It’s time to hunt for a new job, and your Twitter and LinkedIn profiles need some freshening up. The company’s website is getting a redesign, and each employee’s profile page needs a bio to go with it (and you get to/have to write it). Those are common scenarios everyone encounters sooner or later. Since they seem so easy to write, they can quickly become a trap though, something that doesn’t get done until the last minute (and things that get done at the last minute, tend to get done poorly). Recommended Reading: How to Easily Plan Copy for an Entire Website the Best Way Where Might Your Bio Appear? Plus, there are all kinds of places where it’s useful to have a crisp, clean, and creative description of yourself (or client or coworkers). Take a look at this list: Your company’s website or blog. Guest blogs (if you write on another company or writer’s blog). Any personal websites, blogs, or portfolio pages you might have. On your social media accounts. Within press releases about your company (say, if an executive plays a key part in a major achievement). Certainly, you can probably think of even more, too. But, if you have one that’s well-written, it can easily be repurposed and repackaged to fit wherever it’s needed. And that leads into the next point in this post. How Long Should a Bio Be? There’s no one-size-fit-all answer here. Social media accounts often have obvious restrictions on character counts that limit length. If you’re writing one to appear in a press release boiler plate or a blog bio box, a paragraph is generally sufficient. But, if you’re writing one for a website page, you might be able to run as short, or as long, as you’d like. In fact, there are arguments to be made for keeping things concise or going more in-depth. Recommended Reading: How Long Should a Blog Post Be to Get the Most Shares and Traffic? Why Consider Writing a Short Professional Bio People have short attention spans. According to the Nielsen Norman Group (via Crazy Egg), you have 59 seconds to hook a website viewer’s attention before they’ll leave. And they’re going to see a lot of things before they even get to your bio (headlines, homepage copy, and product pages are all possible places they’ll visit first). If hooking someone’s attention is hard, keeping it might be even more difficult, and arguably, no one wants to spend too much time getting to know you if they don’t have to. So, why not just get to the point? Take a look at this example from Influence and CO. founder John Hall: It’s just a couple concise paragraphs, plus a line for his email address. Note the smart inclusion of a Twitter follow button, too. This works because: It gets to the point. But, it doesn’t sacrifice substance for short length. It just excludes anything extraneous. The inclusion of links to other places to find him are smart. Writing a professional bio? Here's why you might want to keep it short.Why Consider Writing a Long Professional Bio But, what if you’re writing a description of a seasoned professional with tons of experience? How do you condense everything important to know about them into a short amount of space? That can be tough. And if people are likely to want to know all about the person’s story, it might make more sense to go long (spanning a few paragraphs, or even a whole page or more). Here’s another example from Darren Rowse, the founder of ProBlogger: While this bio is still fairly compact, it spans multiple paragraphs, and even includes a video. Then, it extends a bit further to include more information about Darren and his business: This works because: It puts the most important information first. While it goes into detail, it’s still tightly written. All additional information included is relevant and useful.

Leadership and Nursing Systems Management Essay - 1

Leadership and Nursing Systems Management - Essay Example Patient care managers form the next level, and these oversee patient care directly. Finally, the service providers are at the lowest level and include nurses and physical therapists. Meeting the Mission Highland Hospital recognizes that everyone has value and is guided by their commitment to leadership and excellence. The Hospital demonstrates this through provision of emotional and physical care for patients and their families, balancing continued commitment to needy patients with highly specialized care for its broader community, creating a working environment that values everyone and offers them the opportunity for professional and personal growth, and fosters a culture of innovation and health science research. Values in Action The four core values at Highland Hospital are service, dignity, justice, and excellence, which guide the actions of its staff. Everyone on the staff is committed to the values indicated and work towards ensuring they are present in their relationship with one another and the patients and their families. Each interaction acts as an opportunity for the staff to serve patients, their families, and one another. Excellence is acted out in their professional development, innovation, accountability, and quality commitment. With regards to dignity, every member of the staff and the patients are valuable members of the community. Finally, with regards to justice, the hospital advocates for structures and systems attuned to the requirements of needy and vulnerable patients. Proposed Change Description and Rationale The shift handover is an essential part of the process of communication among nurses that occurs twice within the gynecological unit nurses’ day at... This paper approves that empirical rational strategy was also utilized in ensuring that the nurses were convinced of the change’s veracity through references to documentary evidence on bedside reporting’s positive outcome, such as improvement of patient satisfaction. Informal leaders empowered by transformational leadership were also encouraged to own part of the change by entrusting to them various responsibilities as role models. This strategy is successful as it encourages nurses to participate in the creation of behavioral and attitude change. This essay makes a conclusion that one major difficulty that faces any change in nursing units, including the gynecology unit, is rallying all nurses behind the change. Re-education, therefore, will have to be used to aid nurses in valuing the change and new knowledge they will gain, as well as readying them to learn. Different tasks, therefore, are identified for future use, such as how to deal with confidentiality issues and patients who may take up too much time in discussing their problems that could drag the handover shift longer, are allocated to nursing team members with regards to their area of expertise. This will prepare them to deal with any issues in the future that could threaten the use of bedside reporting. In dealing with various conflicts that could arise, a humanistic and flexible approach is adopted, while the resistance of some nurses should never be overlooked. Effort is made to ensure that a good relationship between nurses is maintained, while also highlighting safety needs and factors of motivation.

Methods research Assignment Example | Topics and Well Written Essays - 250 words - 1

Methods research - Assignment Example Each of the 500 respondents will fill a questionnaire with 30 questions. The questionnaire will be based on a 5-point Likert type scale and ordinal scale with open-ended answers being measured using non-ordinal scale. Prior permission for interview will be obtained from the randomly selected schools. The respondents will only be allowed to participate after agreeing to the consent form. A pilot study will be conducted by randomly selecting a sample of 30 participants; 15 male and 15 female. Necessary adjustments will be made based on the outcome of the pilot study to assure validity and reliability of the research. The research assistants will administer the questionnaires to obtain the primary data. The researcher will administer both closed ended an open-ended questions through personal interview. The closed ended questions will be administered first. The open-ended questions will be administered afterword with an aim of clarifying some of the responses from the closed ended

Teaching Critical Awareness Essay Example for Free

Teaching Critical Awareness Essay Jane Mayer begins the article by bringing out the important part in teaching sociology which is ensuring that the students have understood the various types of social structures and their relationship with each other and to individuals. In order to achieve the above objective, integration of various processes and learning experiences is important. They involve an integration of both passive and active models of collective and active learning. The use of various teaching devices such as films, lecture and student seminars enhance the critical understanding because they give students more opportunities to be actively involved in the subject-matter (Jane, pp. 253). According to Jane, (pp. 253), when using critical teaching, one is supposed to look for a way through which the problem of apathy and self-involvement in students can be overcome. This is: stimulation of a critical understanding of the social structures. In the choice of tutorial framework to be used in the course: it should include academic sociology, commonsense and journalism. Children should be encouraged to analyze the day to day occurrences from different perspectives. She explains that although lecturing is important in teaching, it does not trigger critical thinking because it puts more emphasis on memorizing. Video is an affective mode of teaching when combined with audio devices. They help open sensory avenues which promote learning. Self learning also provides an opportunity for analytical skills to develop while reading and writing. Collective learning like student seminars provides a collective way of learning. This provides the students with skills necessary to deal with contemporary social issues (Jane, pp. 253). Because of the various elements in the different types of teachings, they are supposed to be combined together for one to achieve maximum results. Self-learning, passive, active and collective learning have a part to play and therefore should be integrated. Works cited Jane, Mayer. Teaching critical awareness in an introductory course. Teaching sociology, vol. 14, No. 4(Oct. 1986), pp. 249-256.

Diabetes Essay -- essays research papers

There are two types of diabetes: diabetes insipidus and diabetes mellitus. Diabetes insipidus is a rare metabolic disorder caused by a deficiency of the pituitary hormone, which is usually the result of damage to the pituitary gland. Diabetes insipidus is characterized by enormous amounts of urine that are produced by the body regardless of how much liquid is consumed. Diabetes mellitus results from the production of insufficient amounts of insulin by the pancreas. Without insulin the body cannot utilize glucose, thus creating a high level of glucose in the blood and a low level of glucose absorption by the tissues. Diabetes mellitus is generally divided into two categories: type I called insulin-dependent or juvenile diabetes and type II in which the onset of the diabetes occurs during adulthood. The symptoms of the type I diabetic include irritability, frequent urination, abnormal thirst, nausea or vomiting, weakness, fatigue, and unusual hunger. This type of diabetes occurs mostly in children or young adults. The type I diabetic may have an insulin reaction in an instant, seeming perfectly normal one second and becoming unconscious the next. The early warning signs of this type of reaction are hunger, dizziness, sweating, confusion, palpitation, and numbness or tingling of the lips. If left untreated, the insulin-dependent diabetic may also experience double vision, trembling, and disorientation, may perform strange actions, and may eventually lose consciousness. While experiencing any one of these symptoms, quick consumption of a piece of candy, some soda pop, or anything else that contains sugar will bring blood sugar levels back to normal.Recovery is more difficult for the diabetic whose insulin reaction is left untreated for a long period of time. An insulin reaction producing low blood sugar can be life threatening. Therefore, it is safer to "spill" small amounts of urine sugar when taking insulin.The second type of diabetes, often referred to as maturity-onset diabetes, is likely to occur in those with a family history of diabetes and is characterized by blurred vision, itching, unusual thirst, drowsiness, obesity, fatigue, skin infections, slow healing, and tingling or numbness in the feet. Onset of symptoms is usually later in life.Diet often controls this type and insulin is not usually required. Obesity is a major factor in type I... ...esults in an elevation of blood sugar. It is important to get protein from a vegetable source. CONSIDERATIONSDo not take large doses of cysteine. It has the ability to break down the bonds of the hormone insulin. Be careful not to take extremely large doses of vitamins B1 and C. Excessive amounts may inactivate insulin. They may, however, be taken in normal amounts. Type II diabetics should avoid large amounts of niacin, but niacinamide for type I diabetics slows down destruction of beta cells in the pancreas and enhances their regeneration, extending the remission time. The statements and products in this article have not been evaluated by the Food and Drug Administration, and are not intended to diagnose, treat, cure or prevent disease.ADDITIONAL SOURCES OF INFORMATIONFor more information on diabetes, contact the following organizations:<font size="1">American Diabetes Association1660 Duke StreetAlexandria, VA 22314(703) 549-1500International Diabetes Center5000 W. 39th StreetMinneapolis, MI 55416(612) 927-3393Joslin Diabetes FoundationOne Joslin PlaceBoston, MA 02215617) 732-2415Juvenile Diabetes Foundation60 Madison AvenueNew York, NY 10010-1550(212) 889-7575

Alt Options for Conception

The ere is also a reoccurred called intrauterine insemination; which is basically artificial inseam nation and is used to treat infertility and help a woman reproduce. Both of these procedures shoo w enormous progress in helping couples who cannot conceive naturally to build a family, b UT most importantly to ensure that more lives are being created. â€Å"A conception conundrum emphasized the negatives of donor insemination a ND not the positives. My husband and I happily turned to donor insemination to conceive our children. Our two teenage daughters have never struggled with identity issues.Our older k knows several halfpennies, and are all bright, inquisitive, lovely kids. There are many positive outcomes to artificial donor insemination, and my family is proof of that. † (Walters 6). Naturally and normally, an egg and sperm fertilize inside a woman's body wit hoot the help of a medical procedure. When natural conception takes place, the fertilize De egg attaches to the li ning of the womb and continues to grow, and 9 months later a baby is b Ron. However if a woman has been struggling to become pregnant, she has other options. IV f or instance is a form f assisted reproductive technology.This meaning that special medical techno sues are used to help a woman become pregnant. Assisted reproductive technology is used on lye after all other less expensive and less invasive techniques have failed. According to The Human Fertilization & Embryology Authority, there are rough holy 5 steps to IV. Step 1 is usually to prescribe fertility medications to stimulate egg g production. A woman wants or desires more than one egg considering some eggs will not d evolve or fertilize after retrieval. Doctors will check hormone levels through blood tests, and do occasional transnational ultrasounds to examine the ovaries.Step 2 requires a minor surge kcal procedure, to retrieve eggs by using ultrasound imaging to guide a hollow needle through t he pelvic cavity in able t o remove the eggs. Medication is used to reduce pain or discomfort. Set p 3 is the step in which the male is asked to produce a sample of his sperm so that it can be pr prepared to be combined with the eggs. Step 4 is the process in IV called insemination, where e the sperm and eggs are combined and stored in a laboratory in attempts to be fertilized. If the ere is a lower arability of fertilization, CICS or internationalism sperm injection, may be us De.Through the procedure of CICS a single sperm is injected directly into the egg in an attempt to be fertilized. From then on out the eggs are monitored to confirm that fertilization is taking place. After this step is completed, the fertilized eggs are considered embryos. The last step in IV is where the embryos are transferred into the woman's uterus three to five days following their fertilization. A small tube ( a catheter) is inserted into the uterus to transfer the embryos. HTH s procedure is happily completely painless for wome n, although few may experience some cramping.If all of the steps of the procedure are successful, implantation usually occurs around d six to ten days following egg retrieval. Just like most medical procedures, there are possible risks. Fertility medication ins can have some side effects including mood swings, hot flashes, headaches, abdominal pains, bloating, and hot flashes. Although its rare, fertility medications may cause OCHS, (ovarian hyperventilation syndrome). Symptoms of OCHS may include feelings of being bloated or abed minimal pains. Keep in mind that these are small risks, and rarely take effect.Marie, a middle aged woman shares with the world her experience with IV a ND it's success on Corticosteroid. Org. â€Å"It's horribly commercialese, but if it wasn't w e wouldn't have it. There is a whole medical/ commercial infrastructure that seems to determine that no matter what the cause of infertility, IV is nearly always the answer. This makes sense for many patients, bu t the incentive structures for largesse provision of just one type of treatment may crowd out others. † Marie had underwent the IV process, and it was all and all success.However, IV doesn't assure women of a 100% success rate. ‘The first IV cycle showed me to be a poor responder, and after producing only two follicles, the cycle was canceled. I was crushed. I had been infertile, but now I was sterile as well. † cycle showed me to be a poor responder, and after producing only two follicles, the cycle was canceled. Was crushed.. It only takes one, they said, ye ah right, some women make 20 eggs and I couldn't understand why wasn't able to make 1 [ Sic]. † (Toucans& Montgomery 1022). IV isn't the only medical advancement we've had to help women conceive.W hen it isn't necessarily the woman's ‘fault† that she can't become impregnated, the o there cause to look at is a man's low sperm count. If a man's sperm count falls in a low range, Into routine In semination may be considered. II_J is both cheaper and less invasive than IV F, and is usually tried prior to IV. Intrauterine insemination (III) is a fertility treatment which I involves placing sperm inside a woman's uterus to facilitate fertilization. The goal of XIII is to in crease the number of sperm that reach the fallopian tubes and subsequently increase the e chance of fertilization.In other words, XIII provides the sperm an upper hand, by giving TA head start, but a sperm is still required to reach and fertilize the egg on its own; which is why if the woman is also struggling to conceive, this method isn't most effective. With both Inviter fertilization and Intrauterine Insemination, we have seen a d aromatic increase of pregnancies in women who would otherwise not be able to conceive eve. Inviter fertilization is a way of creating pregnancies, while a less expensive and invasion eve yet less effective procedure called intrauterine insemination is a way of upping a man' sp erm count.

Life of a Corrections Officer Essay

Being a correction officer is not an easy job. Each and every correction officer has a daily routine, stress, danger, and has to learn to gain compliance of every inmate. Every day in a prison working with inmates can be a challenge; some days may seem easier than other days. There is a daily routine and schedule that each correction officer has to come to terms with. The tasks could be working in the yard to supervising inmates on the work crew. The jobs vary with each officer. But no matter which job, each one is or can be very stressful when it comes to maintaining and keeping inmates in order. Each job can be very stressful, but it is up to the correction officer to take disciplinary actions in a mannerly way. A correction officer has a job everyday to â€Å"maintain control and order within a prison† (Seiter, 2011, p.390). Every day each inmate has to be under supervision at all times and each correction officer makes sure that security is maintained properly. Each and every correction officer has an assigned job they have to perform. There are usually seven categories’ that a correction officer can be assigned to. These categories include living units, work detail supervisors, industrial shop and school officers, yard officers, administration building assignments, perimeter security and relief officers. â€Å"Each Specific assignment has post orders, a detailed description of the activities that are required to be performed throughout the day, often includes the time they are to occur†(Seiter,2011,p.391). Post orders is to tell the correction officer how to do each specific assignment. Each assignment that is performed has a time schedule. The correction officer also has to report a detailed report on the assignment. Every minute, of every day while the correction officer is on duty, it very crucial. For instance, one minute an officer may be walking inmates to their cells and then the next minute, they could be breaking up a fight. The main part of being a correction officer is to never show any signs of weakness to any inmates. If any signs of weakness are shown, the inmates can and will use that against the officer and try everything to bring that officer down. With an inmate using an officers weakness against them, can cause a lot of stress and danger to the correction officer. Stress is very typical with being a correction officer. Stress can come from overtime shifts, not enough employees on hand, violence in the facility, or problems with other staff members. Many programs are available to help correction officers to deal with stress because stress will always be a part of being a correction officer. â€Å"Job stress has been found to have numerous negative mental and physical effects on correctional staff. Cheek and Miller (1983) reported that correctional officers have a higher than expected likelihood of hypertension, heart attacks, and other stress-related illnesses. Ultimately, the health of the correctional employee can suffer to the point that it shortens the person’s life. Both Cheek (1984) and Woodruff (1993) reported that correctional officers die far sooner than expected as compared to the national life expectancy, and stress is the leading reason for the shortened life expectancy†(Lambert, 2006). Stress is not good for a person’s health and that is why these facilities offer options to deal with stress while working in such facilities. These trainings help the correction officer to help avoid the stressful situations and how to deal with their own personal stress. Counseling is offered for the correction officers and the families. This helps them to deal with stress and keep the levels of stress down. The best way to help keep stress down is keeping a healthy active life, such as diets, exercise, and trying to maintain financial security. All though, stress seems to be an important role with being a correction officer, it’s not. The most important is gaining compliance from inmates. This means that a correction officer needs to deal with inmates without threatening them or disciplining an inmate without their being a breakout in the prison or the inmate rebelling against any orders that are given.† It is not easy to gain compliance from inmates already in prison, many of whom rebel against all authority and are serving long sentences with very little to lose†(Seiter,2011,p.394). If any inmates do not follow any orders, the correction officer has the power to punish them in the appropriate way. The most important skill to use is interpersonal communication. This communication allows correction officers to treat inmates humanly as possible. If a correction officer treats an inmate with disrespect, it is most likely that the inmate will get very angry and rebel against that officer. Inmates do not like to be treated unfairly, as they should not be treated unfair in any given circumstance. Every inmate has the knowledge of knowing they should follow rules and what they should and should not do. It can be very stressful being a correction officer. The main key is to have training to deal with stress and know what kind of stress they may be in for. Stress can come from many different directions and effect a correction officer, but as long as they know what they were getting into before they got into the situation, then they should be able to deal with the stress pretty good. As long as a correction officer can be fair and treat inmates fairly, then that can also help reduce stress and make the situations in the facility go a lot smoother. References Eric G Lambert, Nancy Lynne Hogan, & Reva I Allen. (2006). CORRELATES OF CORRECTIONAL OFFICER JOB STRESS: The Impact of Organizational Structure[dagger]. American Journal of Criminal Justice : AJCJ, 30(2), 227-IV. Retrieved October 17, 2011, from Research Library. (Document ID: 1167641161). Seiter, P. 2011. Corrections: An Introduction. Pearson education inc. 3rd edition Upper Saddle River, New Jersey.

Did the Depression Change the Class Relationships essays

Did the Depression Change the Class Relationships essays What is evident is that one of the main effects of the Depression was a change in the structure of some families. Why do we live like this a child would wonder. Things used to be better. Were not even clean anymore (McIlvain 381). Of course, these were not merely blue collar families now seeking some sort of relief. Relief of course was a sort of government subsidy but it did little, if anything, to improve the emotional impact of joblessness and near-hopelessness. Being on relief stigmatized an entire family but especially the father (379). With millions of men out of work, employed women suffered as well, although, according to McIlvains quote of John Steinbeck Woman can change bettern a man(379). Man, of course, was always perceived as the familys provider and now this was nearly impossible. Marriages were now at a low point, because it made no sense to marry and raise a family when the job prospects looked so bleak. Until some New Deal legislation eased the pressure for all race s, if there were problems within the families, white-collar or blue, black people suffered a disproportionate share of the burden....A group of whites adopted the slogan No Jobs for Niggers until every white man has a job (383). If the New Deal accomplished anything it was the beginning of what would culminate in the Civil Rights laws of the 1960s but at the same time, the New Deal laws tended to favor the working class, and maybe for that reason we continue to see the wealthy Americans favor the Republican Party. ...

How To Plan A Blog Schedule That Will Crush Your Goals

How To Plan A Blog Schedule That Will Crush Your Goals So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to  define a blog schedule that will help you publish  those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsHere's exactly how you can do all of that with a blog schedule that really works: Begin By Defining  Your Blogging Goals Chances are, you're looking to create a blog schedule because you've heard publishing consistent content can help you grow your blog. It's true! Actually, folks who publish consistent content get as much as 30% more traffic for every post they publish, all while saving about an hour per post. And not only that, it makes your life a whole lot easier to look at a calendar full of blog post ideas instead of a blank slate and wondering, "What am I going to write today?" But- defining your blog schedule or even planning to publish more content isn't  your goal. Start first with a few measurements that'll help you focus your efforts on the right kinds of growth for your blog: Social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions are great goals to start with. Before  you even think about your optimal blog schedule, where would you like these numbers to be? I've seen first hand how social media shares influence all of these metrics in this order to grow customer conversions. 63% of 's blog traffic comes from social media, so you can see how all of these metrics are super important to us. These are good goals to have for your blog: ...Essentially, think of 10x growth. This mindset is what drives every decision we make at on how we use our time, and it's a good model for you, too! When you add something to your plate, ask yourself, "Will this help us drive 10x growth, or is this just a nice-to-have?" Takeaways: At this point, define goals for each of these metrics using the formula: social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions. If other measurements are more important to you, apply the formula to those to define your goals. It's possible that you're not looking for 10x growth for a certain goal (and maybe that is unachievable for certain measurements). Determine a figure for every goal that you will measure- just make sure there is really a number to which you will compare your results to understand how you're making an impact. Train Your Blogging Goals to Be... Well... SMART. Great goals are specific, measurable, actionable, realistic, and  time sensitive. You just figured out exactly what you'll measure, so at this point, just define your goals a bit further with a format like this: And you can do your own with a structure like this: Know How You Will Really Meet  Your Blog Schedule Chances are, you're one of the 70% of B2B marketers who plan to create more content this year. So, before you just jump in, let's get your resources figured out to make executing your blog schedule that much easier once you get going. 1. Roles You'll Need to Write Your Blog Posts: For blogging, there are only a handful roles  you need to fill: Writing Designing Publishing Promoting Recommended Reading: How to Set SMART Marketing Goals 2. People You'll Need to Fill Your Roles: That said, you  could probably get started with as few as  3 people: Author who writes the post. Designer who designs inline graphics. Editor who publishes and promotes the post. You only need three people to publish awesome content. #blogging3. Tools Your Team Will Need to Complete Their Roles: The second part of knowing your resources involves understanding what tools you'll use to create and manage your posts. For the minimum viable post that only includes text, graphics, and promotion, you may look at tools like: WordPress for the author to write the post. Photoshop  for the designer to design the post (or even a few free tools to design it yourself for you solo content creators out there). If you're low on budget but need a full-powered solution, GIMP is a free alternative  comparable to Photoshop. for the editor to manage the entire content creation process with  your author and designer, while publishing and promoting the post. Recommended Reading: How to Structure Your Content Marketing Team to Create Your Best Content 4. Time Commitment to Create Your Blog Posts: And the last part is understanding how much time each of these things takes to do. That will help you plan backward based on the amount of effort needed for your blog posts. Here are a few things to look into for that: Understand how long your average posts will be. That will  give you some indication for a time commitment from your author (maybe multiple). For example,  writing a 1,500-word post for the blog takes me about 4–5 hours with research, ideation, and actual writing. Estimate  how many graphics you'll include with every post. This may vary, but your designer  can probably estimate how much time she needs for every post, which will help her understand her commitment to the process. Know  exactly how you will promote your content so your editor can estimate his time commitment for social sharing, repurposing, syndication, and any other content distribution you're planning. Find your  people, tools, and time to know exactly how you'll execute your blog schedule.This knowledge will help you plan ahead far enough with your blog schedule to help your entire team have the time they need to create awesome content. It'll help you avoid rushing folks who actually may need a bit more time, while also helping everyone on the team understand when they should start executing their responsibilities. Takeaways: Figure out the names of everyone who will help you out. Meet with  those folks and their managers to agree on their time commitments and responsibilities. Know exactly what tools you need to be successful. Then get those tools in working order. Define a  task-based workflow  that will help your team complete their responsibilities on time once you get started with your blog schedule. Plan Your Blog Schedule Um, finally?! You could skip here, but if you don't know the goals you're trying to reach, and you have no one and no tools to help you get here, it's a little tricky to plan  your blog schedule! 1. Understand Your Optimal Publishing Frequency (What You'd Like  To Do) It's always helpful to understand your dream before you get started: How many posts would you like to publish every week? How about every month? That visualization is a great place to start just so you know how you'll ramp up your efforts. It's easy for the team to see  how much content you'd like to publish down the road. But for now- start with a minimal posting frequency to build your momentum. 2. Start Slow I've heard of folks starting their blog and publishing tons of content right off the bat: @njellering actually I did it the opposite way, started blogging more 3/4 per week and now working more on seo and distribution #cochat Cristina Hontanilla (@CHontanilla) May 7, 2015 What I fear for newbies starting that way, especially when working with a team new to blogging, is that there is tons of room for burnout by publishing too much content too quickly.  Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team. Give your team time after every post in your first two months to walk through what went well, what you should do differently next time, and what you should stop doing entirely. After that, you could shift those meetings to once a month. Here's what a beginner's first six months' blog schedule could look like: At this point, you've worked though a ton of content with your team, and it's a good chance to measure your results to improve your content. 3. Measure the Success of Your First Posts You Published You know your goals. Quickly review how an average post contributes to your goals. Now that you've worked up a consistent blog schedule, that's as easy as looking at a week's (or possibly a month's) worth of measurements for your content and averaging the numbers. Plan time to measure the success of your posts. Use that knowledge to make quick improvements.Fill in the entire team on how you're doing. That way, everyone can figure out ways to improve their areas of responsibilities that will improve all of the content you publish (which  will also help you reach your goals). Recommended Reading: How to Make 2017 Super Organized With an Easy Content Calendar Template 4.  Calculate a Publishing Frequency to Reach Your Goals From the previous step, you've figured out how an average post contributes to your goals to increase: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions From here, use those figures to determine the amount of posts you'd need to publish in your blog schedule to reach your goals: 5. Is that Publishing Frequency Achievable? When you use this algorithm, some goals may require a lot more content than others. That's fine. It's just a tool to help you gauge how much content to publish to reach your goals. And keep in mind, this is only accurate if your posts don't get more traction, which they all certainly will as you increase your publishing frequency and  maintain consistency. A consistent blog schedule will help you grow your audience and get better  results from every post.Now it's time to take a hard look at your goals, the resources you have available to you to create content (specifically, the time involved from everyone on the team dedicated to creating your awesome content), and determine a super achievable publishing frequency. Here's what to look for: How much time does it take to write, design, publish, and promote a single  post? Is it possible for your team to scale to a happy medium amount of content publishing that either hits your goals or is really close? What could you quit doing to dedicate more time to creating awesome content? What improvements could you make in your content creation process to spend less time developing your  content? Finding efficiencies to publish content quicker will  help you scale- but be wary of the boogeyman saying, "Don't sacrifice quality for quantity." Don't sacrifice quality for quantity.6. Plan Content Improvements to Increase Success of Every Post Chances are, you're able to publish a decent amount of content that helps you nearly hit your goals. From here, some of the best ways to reach your goals are to improve every piece of content you publish. That way, every post delivers more results to your goals, which means you can get more results by publishing less content. Considering our major goals, here are a few quick wins to increase your efficiency with each: Social media shares. Write social media friendly content to help people want to share your content. Use social media buttons in your content in the best places to help people share your content. Plan a social media editorial calendar to boost your shares of your content to quadruple your traffic. Social media subscribers. Curate content to share with your subscribers to bring them the best of the best from your niche. Encourage readers to subscribe to your social accounts to get the latest and greatest from your blog. Include a way for readers to follow you when they sign up for emails (an easy automatic opt-in in their settings works well). Traffic. Publish really useful, helpful, educational, or entertaining content worthy of sharing. Optimize your posts for search engines to get long-term traffic. Share your content on social media more than once. Newsletter subscribers. Build an email list and community around your content. Be clear and honest with your opt-ins by telling your subscribers exactly what they'll get. Trade free content for email addresses. Customer conversions. Map out your customers' journey from a newbie to a veteran, and write content for all stages of the marketing funnel. Test different email  templates, subject lines, and more while including calls to action to convert. Ask readers to purchase what you're selling. You're providing helpful content with the goal to convert readers into buyers, so include calls to action in appropriate places throughout your content (without being overwhelmingly salesy). Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts 7. Publish Your Optimal Blog Schedule For example, if you decide to boost your blog schedule to publish two posts a week, here is a game plan to increase your blog schedule publishing for your next 6 months: Note that the first two months involve finding the best times to publish your blog posts. That's something you'll do no matter if you're looking to publish two posts a week or more. Use  a content marketing editorial calendar template to map out your publishing frequency like this example. 8. Iterate and Try New Things This is the fun part: Execute your plan. You just planned  out an entire year blog schedule for your content! Measure your goals, improve your content, and repeat, repeat, repeat. Congrats on setting up your annual blog schedule! How To Plan A Blog Schedule That Will Crush Your Goals So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to  define a blog schedule that will help you publish  those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsHere's exactly how you can do all of that with a blog schedule that really works: Begin By Defining  Your Blogging Goals Chances are, you're looking to create a blog schedule because you've heard publishing consistent content can help you grow your blog. It's true! Actually, folks who publish consistent content get as much as 30% more traffic for every post they publish, all while saving about an hour per post. And not only that, it makes your life a whole lot easier to look at a calendar full of blog post ideas instead of a blank slate and wondering, "What am I going to write today?" But- defining your blog schedule or even planning to publish more content isn't  your goal. Start first with a few measurements that'll help you focus your efforts on the right kinds of growth for your blog: Social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions are great goals to start with. Before  you even think about your optimal blog schedule, where would you like these numbers to be? I've seen first hand how social media shares influence all of these metrics in this order to grow customer conversions. 63% of 's blog traffic comes from social media, so you can see how all of these metrics are super important to us. These are good goals to have for your blog: ...Essentially, think of 10x growth. This mindset is what drives every decision we make at on how we use our time, and it's a good model for you, too! When you add something to your plate, ask yourself, "Will this help us drive 10x growth, or is this just a nice-to-have?" Takeaways: At this point, define goals for each of these metrics using the formula: social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions. If other measurements are more important to you, apply the formula to those to define your goals. It's possible that you're not looking for 10x growth for a certain goal (and maybe that is unachievable for certain measurements). Determine a figure for every goal that you will measure- just make sure there is really a number to which you will compare your results to understand how you're making an impact. Train Your Blogging Goals to Be... Well... SMART. Great goals are specific, measurable, actionable, realistic, and  time sensitive. You just figured out exactly what you'll measure, so at this point, just define your goals a bit further with a format like this: And you can do your own with a structure like this: Know How You Will Really Meet  Your Blog Schedule Chances are, you're one of the 70% of B2B marketers who plan to create more content this year. So, before you just jump in, let's get your resources figured out to make executing your blog schedule that much easier once you get going. 1. Roles You'll Need to Write Your Blog Posts: For blogging, there are only a handful roles  you need to fill: Writing Designing Publishing Promoting Recommended Reading: How to Set SMART Marketing Goals 2. People You'll Need to Fill Your Roles: That said, you  could probably get started with as few as  3 people: Author who writes the post. Designer who designs inline graphics. Editor who publishes and promotes the post. You only need three people to publish awesome content. #blogging3. Tools Your Team Will Need to Complete Their Roles: The second part of knowing your resources involves understanding what tools you'll use to create and manage your posts. For the minimum viable post that only includes text, graphics, and promotion, you may look at tools like: WordPress for the author to write the post. Photoshop  for the designer to design the post (or even a few free tools to design it yourself for you solo content creators out there). If you're low on budget but need a full-powered solution, GIMP is a free alternative  comparable to Photoshop. for the editor to manage the entire content creation process with  your author and designer, while publishing and promoting the post. Recommended Reading: How to Structure Your Content Marketing Team to Create Your Best Content 4. Time Commitment to Create Your Blog Posts: And the last part is understanding how much time each of these things takes to do. That will help you plan backward based on the amount of effort needed for your blog posts. Here are a few things to look into for that: Understand how long your average posts will be. That will  give you some indication for a time commitment from your author (maybe multiple). For example,  writing a 1,500-word post for the blog takes me about 4–5 hours with research, ideation, and actual writing. Estimate  how many graphics you'll include with every post. This may vary, but your designer  can probably estimate how much time she needs for every post, which will help her understand her commitment to the process. Know  exactly how you will promote your content so your editor can estimate his time commitment for social sharing, repurposing, syndication, and any other content distribution you're planning. Find your  people, tools, and time to know exactly how you'll execute your blog schedule.This knowledge will help you plan ahead far enough with your blog schedule to help your entire team have the time they need to create awesome content. It'll help you avoid rushing folks who actually may need a bit more time, while also helping everyone on the team understand when they should start executing their responsibilities. Takeaways: Figure out the names of everyone who will help you out. Meet with  those folks and their managers to agree on their time commitments and responsibilities. Know exactly what tools you need to be successful. Then get those tools in working order. Define a  task-based workflow  that will help your team complete their responsibilities on time once you get started with your blog schedule. Plan Your Blog Schedule Um, finally?! You could skip here, but if you don't know the goals you're trying to reach, and you have no one and no tools to help you get here, it's a little tricky to plan  your blog schedule! 1. Understand Your Optimal Publishing Frequency (What You'd Like  To Do) It's always helpful to understand your dream before you get started: How many posts would you like to publish every week? How about every month? That visualization is a great place to start just so you know how you'll ramp up your efforts. It's easy for the team to see  how much content you'd like to publish down the road. But for now- start with a minimal posting frequency to build your momentum. 2. Start Slow I've heard of folks starting their blog and publishing tons of content right off the bat: @njellering actually I did it the opposite way, started blogging more 3/4 per week and now working more on seo and distribution #cochat Cristina Hontanilla (@CHontanilla) May 7, 2015 What I fear for newbies starting that way, especially when working with a team new to blogging, is that there is tons of room for burnout by publishing too much content too quickly.  Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team. Give your team time after every post in your first two months to walk through what went well, what you should do differently next time, and what you should stop doing entirely. After that, you could shift those meetings to once a month. Here's what a beginner's first six months' blog schedule could look like: At this point, you've worked though a ton of content with your team, and it's a good chance to measure your results to improve your content. 3. Measure the Success of Your First Posts You Published You know your goals. Quickly review how an average post contributes to your goals. Now that you've worked up a consistent blog schedule, that's as easy as looking at a week's (or possibly a month's) worth of measurements for your content and averaging the numbers. Plan time to measure the success of your posts. Use that knowledge to make quick improvements.Fill in the entire team on how you're doing. That way, everyone can figure out ways to improve their areas of responsibilities that will improve all of the content you publish (which  will also help you reach your goals). Recommended Reading: How to Make 2017 Super Organized With an Easy Content Calendar Template 4.  Calculate a Publishing Frequency to Reach Your Goals From the previous step, you've figured out how an average post contributes to your goals to increase: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions From here, use those figures to determine the amount of posts you'd need to publish in your blog schedule to reach your goals: 5. Is that Publishing Frequency Achievable? When you use this algorithm, some goals may require a lot more content than others. That's fine. It's just a tool to help you gauge how much content to publish to reach your goals. And keep in mind, this is only accurate if your posts don't get more traction, which they all certainly will as you increase your publishing frequency and  maintain consistency. A consistent blog schedule will help you grow your audience and get better  results from every post.Now it's time to take a hard look at your goals, the resources you have available to you to create content (specifically, the time involved from everyone on the team dedicated to creating your awesome content), and determine a super achievable publishing frequency. Here's what to look for: How much time does it take to write, design, publish, and promote a single  post? Is it possible for your team to scale to a happy medium amount of content publishing that either hits your goals or is really close? What could you quit doing to dedicate more time to creating awesome content? What improvements could you make in your content creation process to spend less time developing your  content? Finding efficiencies to publish content quicker will  help you scale- but be wary of the boogeyman saying, "Don't sacrifice quality for quantity." Don't sacrifice quality for quantity.6. Plan Content Improvements to Increase Success of Every Post Chances are, you're able to publish a decent amount of content that helps you nearly hit your goals. From here, some of the best ways to reach your goals are to improve every piece of content you publish. That way, every post delivers more results to your goals, which means you can get more results by publishing less content. Considering our major goals, here are a few quick wins to increase your efficiency with each: Social media shares. Write social media friendly content to help people want to share your content. Use social media buttons in your content in the best places to help people share your content. Plan a social media editorial calendar to boost your shares of your content to quadruple your traffic. Social media subscribers. Curate content to share with your subscribers to bring them the best of the best from your niche. Encourage readers to subscribe to your social accounts to get the latest and greatest from your blog. Include a way for readers to follow you when they sign up for emails (an easy automatic opt-in in their settings works well). Traffic. Publish really useful, helpful, educational, or entertaining content worthy of sharing. Optimize your posts for search engines to get long-term traffic. Share your content on social media more than once. Newsletter subscribers. Build an email list and community around your content. Be clear and honest with your opt-ins by telling your subscribers exactly what they'll get. Trade free content for email addresses. Customer conversions. Map out your customers' journey from a newbie to a veteran, and write content for all stages of the marketing funnel. Test different email  templates, subject lines, and more while including calls to action to convert. Ask readers to purchase what you're selling. You're providing helpful content with the goal to convert readers into buyers, so include calls to action in appropriate places throughout your content (without being overwhelmingly salesy). Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts 7. Publish Your Optimal Blog Schedule For example, if you decide to boost your blog schedule to publish two posts a week, here is a game plan to increase your blog schedule publishing for your next 6 months: Note that the first two months involve finding the best times to publish your blog posts. That's something you'll do no matter if you're looking to publish two posts a week or more. Use  a content marketing editorial calendar template to map out your publishing frequency like this example. 8. Iterate and Try New Things This is the fun part: Execute your plan. You just planned  out an entire year blog schedule for your content! Measure your goals, improve your content, and repeat, repeat, repeat. Congrats on setting up your annual blog schedule! How To Plan A Blog Schedule That Will Crush Your Goals So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to  define a blog schedule that will help you publish  those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsHere's exactly how you can do all of that with a blog schedule that really works: Begin By Defining  Your Blogging Goals Chances are, you're looking to create a blog schedule because you've heard publishing consistent content can help you grow your blog. It's true! Actually, folks who publish consistent content get as much as 30% more traffic for every post they publish, all while saving about an hour per post. And not only that, it makes your life a whole lot easier to look at a calendar full of blog post ideas instead of a blank slate and wondering, "What am I going to write today?" But- defining your blog schedule or even planning to publish more content isn't  your goal. Start first with a few measurements that'll help you focus your efforts on the right kinds of growth for your blog: Social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions are great goals to start with. Before  you even think about your optimal blog schedule, where would you like these numbers to be? I've seen first hand how social media shares influence all of these metrics in this order to grow customer conversions. 63% of 's blog traffic comes from social media, so you can see how all of these metrics are super important to us. These are good goals to have for your blog: ...Essentially, think of 10x growth. This mindset is what drives every decision we make at on how we use our time, and it's a good model for you, too! When you add something to your plate, ask yourself, "Will this help us drive 10x growth, or is this just a nice-to-have?" Takeaways: At this point, define goals for each of these metrics using the formula: social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions. If other measurements are more important to you, apply the formula to those to define your goals. It's possible that you're not looking for 10x growth for a certain goal (and maybe that is unachievable for certain measurements). Determine a figure for every goal that you will measure- just make sure there is really a number to which you will compare your results to understand how you're making an impact. Train Your Blogging Goals to Be... Well... SMART. Great goals are specific, measurable, actionable, realistic, and  time sensitive. You just figured out exactly what you'll measure, so at this point, just define your goals a bit further with a format like this: And you can do your own with a structure like this: Know How You Will Really Meet  Your Blog Schedule Chances are, you're one of the 70% of B2B marketers who plan to create more content this year. So, before you just jump in, let's get your resources figured out to make executing your blog schedule that much easier once you get going. 1. Roles You'll Need to Write Your Blog Posts: For blogging, there are only a handful roles  you need to fill: Writing Designing Publishing Promoting Recommended Reading: How to Set SMART Marketing Goals 2. People You'll Need to Fill Your Roles: That said, you  could probably get started with as few as  3 people: Author who writes the post. Designer who designs inline graphics. Editor who publishes and promotes the post. You only need three people to publish awesome content. #blogging3. Tools Your Team Will Need to Complete Their Roles: The second part of knowing your resources involves understanding what tools you'll use to create and manage your posts. For the minimum viable post that only includes text, graphics, and promotion, you may look at tools like: WordPress for the author to write the post. Photoshop  for the designer to design the post (or even a few free tools to design it yourself for you solo content creators out there). If you're low on budget but need a full-powered solution, GIMP is a free alternative  comparable to Photoshop. for the editor to manage the entire content creation process with  your author and designer, while publishing and promoting the post. Recommended Reading: How to Structure Your Content Marketing Team to Create Your Best Content 4. Time Commitment to Create Your Blog Posts: And the last part is understanding how much time each of these things takes to do. That will help you plan backward based on the amount of effort needed for your blog posts. Here are a few things to look into for that: Understand how long your average posts will be. That will  give you some indication for a time commitment from your author (maybe multiple). For example,  writing a 1,500-word post for the blog takes me about 4–5 hours with research, ideation, and actual writing. Estimate  how many graphics you'll include with every post. This may vary, but your designer  can probably estimate how much time she needs for every post, which will help her understand her commitment to the process. Know  exactly how you will promote your content so your editor can estimate his time commitment for social sharing, repurposing, syndication, and any other content distribution you're planning. Find your  people, tools, and time to know exactly how you'll execute your blog schedule.This knowledge will help you plan ahead far enough with your blog schedule to help your entire team have the time they need to create awesome content. It'll help you avoid rushing folks who actually may need a bit more time, while also helping everyone on the team understand when they should start executing their responsibilities. Takeaways: Figure out the names of everyone who will help you out. Meet with  those folks and their managers to agree on their time commitments and responsibilities. Know exactly what tools you need to be successful. Then get those tools in working order. Define a  task-based workflow  that will help your team complete their responsibilities on time once you get started with your blog schedule. Plan Your Blog Schedule Um, finally?! You could skip here, but if you don't know the goals you're trying to reach, and you have no one and no tools to help you get here, it's a little tricky to plan  your blog schedule! 1. Understand Your Optimal Publishing Frequency (What You'd Like  To Do) It's always helpful to understand your dream before you get started: How many posts would you like to publish every week? How about every month? That visualization is a great place to start just so you know how you'll ramp up your efforts. It's easy for the team to see  how much content you'd like to publish down the road. But for now- start with a minimal posting frequency to build your momentum. 2. Start Slow I've heard of folks starting their blog and publishing tons of content right off the bat: @njellering actually I did it the opposite way, started blogging more 3/4 per week and now working more on seo and distribution #cochat Cristina Hontanilla (@CHontanilla) May 7, 2015 What I fear for newbies starting that way, especially when working with a team new to blogging, is that there is tons of room for burnout by publishing too much content too quickly.  Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team. Give your team time after every post in your first two months to walk through what went well, what you should do differently next time, and what you should stop doing entirely. After that, you could shift those meetings to once a month. Here's what a beginner's first six months' blog schedule could look like: At this point, you've worked though a ton of content with your team, and it's a good chance to measure your results to improve your content. 3. Measure the Success of Your First Posts You Published You know your goals. Quickly review how an average post contributes to your goals. Now that you've worked up a consistent blog schedule, that's as easy as looking at a week's (or possibly a month's) worth of measurements for your content and averaging the numbers. Plan time to measure the success of your posts. Use that knowledge to make quick improvements.Fill in the entire team on how you're doing. That way, everyone can figure out ways to improve their areas of responsibilities that will improve all of the content you publish (which  will also help you reach your goals). Recommended Reading: How to Make 2017 Super Organized With an Easy Content Calendar Template 4.  Calculate a Publishing Frequency to Reach Your Goals From the previous step, you've figured out how an average post contributes to your goals to increase: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions From here, use those figures to determine the amount of posts you'd need to publish in your blog schedule to reach your goals: 5. Is that Publishing Frequency Achievable? When you use this algorithm, some goals may require a lot more content than others. That's fine. It's just a tool to help you gauge how much content to publish to reach your goals. And keep in mind, this is only accurate if your posts don't get more traction, which they all certainly will as you increase your publishing frequency and  maintain consistency. A consistent blog schedule will help you grow your audience and get better  results from every post.Now it's time to take a hard look at your goals, the resources you have available to you to create content (specifically, the time involved from everyone on the team dedicated to creating your awesome content), and determine a super achievable publishing frequency. Here's what to look for: How much time does it take to write, design, publish, and promote a single  post? Is it possible for your team to scale to a happy medium amount of content publishing that either hits your goals or is really close? What could you quit doing to dedicate more time to creating awesome content? What improvements could you make in your content creation process to spend less time developing your  content? Finding efficiencies to publish content quicker will  help you scale- but be wary of the boogeyman saying, "Don't sacrifice quality for quantity." Don't sacrifice quality for quantity.6. Plan Content Improvements to Increase Success of Every Post Chances are, you're able to publish a decent amount of content that helps you nearly hit your goals. From here, some of the best ways to reach your goals are to improve every piece of content you publish. That way, every post delivers more results to your goals, which means you can get more results by publishing less content. Considering our major goals, here are a few quick wins to increase your efficiency with each: Social media shares. Write social media friendly content to help people want to share your content. Use social media buttons in your content in the best places to help people share your content. Plan a social media editorial calendar to boost your shares of your content to quadruple your traffic. Social media subscribers. Curate content to share with your subscribers to bring them the best of the best from your niche. Encourage readers to subscribe to your social accounts to get the latest and greatest from your blog. Include a way for readers to follow you when they sign up for emails (an easy automatic opt-in in their settings works well). Traffic. Publish really useful, helpful, educational, or entertaining content worthy of sharing. Optimize your posts for search engines to get long-term traffic. Share your content on social media more than once. Newsletter subscribers. Build an email list and community around your content. Be clear and honest with your opt-ins by telling your subscribers exactly what they'll get. Trade free content for email addresses. Customer conversions. Map out your customers' journey from a newbie to a veteran, and write content for all stages of the marketing funnel. Test different email  templates, subject lines, and more while including calls to action to convert. Ask readers to purchase what you're selling. You're providing helpful content with the goal to convert readers into buyers, so include calls to action in appropriate places throughout your content (without being overwhelmingly salesy). Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts 7. Publish Your Optimal Blog Schedule For example, if you decide to boost your blog schedule to publish two posts a week, here is a game plan to increase your blog schedule publishing for your next 6 months: Note that the first two months involve finding the best times to publish your blog posts. That's something you'll do no matter if you're looking to publish two posts a week or more. Use  a content marketing editorial calendar template to map out your publishing frequency like this example. 8. Iterate and Try New Things This is the fun part: Execute your plan. You just planned  out an entire year blog schedule for your content! Measure your goals, improve your content, and repeat, repeat, repeat. Congrats on setting up your annual blog schedule!

The Benefits of Digital Marketing Essay Example | Topics and Well Written Essays - 2000 words - 1

The Benefits of Digital Marketing - Essay Example Most organizations seem to be heading towards digital marketing since it is proving to more effective as compared to other methods of marketing (Thomas, & Housden, 2011). Digital marketing refers to the marketing and promotion of goods and services through the internet and other digital means such as television advertisement, computers, digital billboards, Smartphones and any other devices that have the ability to combine sound and images to deliver a certain message. Digital marketing enables the organizations to engage themselves effectively with the customers in a manner that is cost-effective, timely and usually relevant. In addition, digital marketing brings the customers closer to the organization. Some digital means such as internet marketing gives the customer a chance to give his view over a certain product or services or even suggest what they might need to be done to increase their satisfaction. This is important since it makes customers feel they are part of the organizat ion and that they are being considered as important stakeholders (John and Jones, 2009). Digital marketing presents the organization with numerous opportunities to expand their operations and gain a competitive advantage over their competitors (Henderson, 2005). Apart from improving the relationship with its customers, there are numerous other opportunities that an organization can realize from digital marketing. This essay is a report on an investigation of the opportunities to an organization that chooses a digital approach to market its products and services. The organization to be investigated is Walmart. Background of the organization Wal-Mart Stores Inc is a retail store based I the United States of America. It has a global presence operating in about 15 countries worldwide. It is a public corporation and is ranked third among the top public corporations in the world after Exxon Mobil Corporation and Royal Dutch Shell. Its shares were first traded on the New York Stock Exchang e in the year 1972. No other retail store in the world is larger than Wal-Mart. In addition, in terms of private employers, Wal-Mart ranks first with more than two million employees in all its stores worldwide. Wal-Mart, a family-controlled company is among the most valuable companies in the world Walton’s family controls 48% of the company shares. Sam Walton founded the company in the year 1962 and then it was incorporated in the year 1969 (Walmart, 2012). The company offers a wide range of products in all its stores worldwide. For instance, the company is known to be the largest grocery store in the United States of America. It also sells household items such as furniture and utensils, electronics, jewelry, clothing, baby products, beverages, beauty items as well as pharmaceutical products. In addition, the company also offers a number of services. Among the services include; photo services, paint mixing, and Marlin travels. In addition, the company has a regal nail, salon, and spa, a program that offers services such as manicure, pedicure as well as nail care services (Walmart, 2012). The company offers its products and services to a wide range of customers. It targets the youths, the old as well as children. This is a strategy that has helped it gain a large share if the market. It offers almost anything that people from different age groups are likely to buy. It has a marketing strategy that has been of much benefit to its operation and that has contributed to its global growth making it one of the biggest companies in the globe (Walmart, 2012). For instance, it offers its products and services at a relatively lower price as compared to its competitors.